This is the audience research I did with different people age ranging from 14-18. I thought I'll get a general feedback from my audience first then do an in-depth research e.g. focus group which will give me an insight of likings/dislikes.
This was as expected of as I go to a girls school so, the survey showed me I have a large proportion of my audience will be girls. Regarding music magazine, if both genders have similar preferences I would like to incorporate features that please both genders.
From the research I conducted, I found out that the most popular response for the question was 'Rarely'. However because it was a younger audience I was asking the questions to, it was predictable as with wh technology, teens and young adults would probably able to find the same information on the internet, using a phone/computer etc. Nobody voted for more than once a week, but there were about 4 people who said they buy magazines more than a week and about a quarter said once a week.
This was a very important question for me to have answers from because this is is the question that will help me pick the genre of my music magazine which is going to be R&B/Hip-Hop. I chose these genres because they were the most common in my region which I though my audience would like too. I included other because I wanted my audience to have an opportunity to tell me a genre that isn't common. I am excited to produce a magazine an R&B/Hip-Hop magazine as it's a genre of music I listen too as well.
I also noticed the price of the magazine doesn't really affect a person making the decision to buy a magazine, but people focus on whos the artist is because that attracts them more.
The results for this question were as predicted. Again, it would be students and younger people who participated in the survey. and usually, younger people especially if unemployed, may not be able to spend over £1-£3 on a magazine, as there are magazines that can cost much more depending on if it includes any freebies.
The colour scheme got the least votes for what would attract someone to buy a magazine, as usually, magazines can look attractive without an obvious colour scheme, but I think if it does have a colour scheme it just makes it look more professional and attractive as it looks tidier.
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