NEA; Choice of brand name

It was hard to choose a name that I liked and went with the genre, at the end I decided on the name Feud. 

Feud means: 

I believe in music, especially in R&B and Hip-Hop the artist is battling their inner self and outer self. The inner self is an individual’s personal, internal identity - one that is distinct from identities defined by external, social forces and relationships. It is closely linked to a person’s values, beliefs, goals and motivations. This would appeal to the audience who at a young age are going through a mix of emotions which they could relate to. I want my audience to feel as if they are not alone and can look up to my magazine making them feel strong.

NEA; Statement of Intent

How you intend to use Media Language to target your intended audience?

How you intend to use Media Representations that are appropriate to your intended audience?

I aim to create an entertainment music magazine front cover and double page spread. My target audience is mainly girls aged 14-18 who like a mixture of R&B and Hip-hop. The unique selling point of my magazine is that the main feature is likely to be female artists that are new to the genre but has become extremely famous due to their vocals and lyricism.

Masthead: Feud

I decided to name my magazine Feud because I believe in music, especially in R&B and Hip-hip the artist is battling their inner self and outer self. The inner self is an individual's personal, internal identity - one defined by external, social forces and relationships. It is closely linked to a person's values, beliefs, goals and motivations. This would appeal to my audience who at a young age are going through a mix of emotions which they could relate to. I want the audience to feel as if they are not alone and can look up to their favourite artists on my magazine, making them feel stronger.

Main Feature:

My main feature is going to be an upcoming artist who has a serious expression and you would easily notice they have gone through many life experiences from a young age but have achieved more than people aged older by simply being the; passionate, understanding, hardworking, humble.

Colours: White, dark maroon, and teal blue

These would appeal to my target audience because these colours show authority as if the world is superior to them. White shows growth and creativity, dark maroons show's power and risk whilst the teal blue shows freedom, wisdom and loyalty.

Representation:

The model would be good-looking, likely to be under 20 indicating the youthfulness and would dressed tastefully as simplicity looks beautiful. This reflects the audience self-image: young, pure, and somewhat powerful.

Layout:

To further satisfy the audience I have made a decision for the shot to be a close up of my model, where her angle of gaze would be looking directly at the camera to show she is powerful and has come a long way in her musical journey. I will show this through lighting and facial expression. The model would also be showing bare skin up to her shoulders, so she doesn't look too animated and someone who they are not, reflecting the values of the magazine which is empowering female rap artists. Additionally, I want the model to have minimal makeup just to accentuate her natural features more.

NEA; Reader Profile

This is my reader profile which shows which type of person would be reading and enjoying my magazine.

NEA; Audience research - Focus Group (Part 3)

 This is my focus group and I wanted in-depth details of what my audience prefer which will help me and guide me through the process. I got miscellaneous answers but most of the answers are similar therefore can help me with my magazine

 

Megane

What do you think about this front cover of 'ECHOES' magazine?

I think the background of Echoes Magazine is very bold which is able to successfully make the model stand out and also contrast very well together with the overall magazine. I also think the masthead being on the side of the magazine is able to give the whole magazine a unique look overall.

Kasia 

What do you think about this front cover of 'Fader' magazine?

I quite like it. I like the contrast between the font and the image and I like the model on the magazine. If I was looking for a music magazine, I would probably pick something similar to that as it concentrates on the artist and is very different. 

Nadia

What do you think of this front cover of 'XXL magazine?

I like the theme of the colours in the magazine. I like how it's black, red and white.

Mahjabeen:

What do you think about this front cover of 'Vibe' magazine?

I think the front cover is simple yet it pops and catches my attention. The big red 'Vibe' in the back looks really cool along with the information in the black boxes. It shows a style of hip-hop and can attract me with that aesthetic. 

1. Would you buy these magazines? If so, which one?

Megane: Out of all these magazines I would probably buy XXL as all the artists being on the front cover makes me want to know what is inside the magazine itself.

Kasia: Out of all of them, I would pock the Fader magazine. It's the simplest out of all of them, but it still manages to grab your attention whereas the other ones have too of a wide variety of colours and you don't really know where to focus on the magazine because everything is all over the place.

Nadia:

I would buy the Echos magazine because I like the image in the cover, it really makes me want to see more of the magazine. 

Mahjabeen:

I would buy the Fader magazine because personally, I like dark colours and the front cover with the close up attracts me. 

2. How do these magazines fit in the R&B/Hip-Hop genre? 

Megane: The standard colours I see in all of them are red and white, and I think that makes them fit the genre because I would expect to see those colours on a front cover of an R&B/Hip-Hop magazine.

Kasia: All of the magazines use the 'hip-hop' fashion style on their magazine as well as some hip-hop/R&B artists. The magazines use a lot of bright colours, such as red, to give off a very flashy vibe that goes with the genre. On the XXL magazine, the font is kind of messy and in a handwriting style rather then a printed which also gives off a very hip-hop vibe.

Nadia

They fit in the genre because of the bold style they are in i.e. the fonts are big, bold and bright. Also, the style of clothing suits the genre as well as how the artists are posing.

Mahjabeen
These magazines show R&B/Hip-hop because of the colours, fashion and fonts. The colours are bold and eye attracting. The clothes that the models are wearing also link to R&B/Hip-hip because they aren't just casual but they are layered and the designed which look very good. The fonts are written in capital, pops and shows confidence. Furthermore, the angle that the pictures are taken vary but all show a unique side of the model gives off perfect vibes for the genre.

NEA; Audience research - (Part 2)

This is the audience research I did with different people age ranging from 14-18. I thought I'll get a general feedback from my audience first then do an in-depth research e.g. focus group which will give me an insight of likings/dislikes.  

This was as expected of as I go to a girls school so, the survey showed me I have a large proportion of my audience will be girls. Regarding music magazine, if both genders have similar preferences I would like to incorporate features that please both genders. 

From the research I conducted, I found out that the most popular response for the question was 'Rarely'. However because it was a younger audience I was asking the questions to, it was predictable as with wh technology, teens and young adults would probably able to find the same information on the internet, using a phone/computer etc. Nobody voted for more than once a week, but there were about 4 people who said they buy magazines more than a week and about a quarter said once a week.

This was a very important question for me to have answers from because this is is the question that will help me pick the genre of my music magazine which is going to be R&B/Hip-Hop.  I chose these genres because they were the most common in my region which I though my audience would like too. I included other because I wanted my audience to have an opportunity to tell me a genre that isn't common. I am excited to produce a magazine an R&B/Hip-Hop magazine as it's a genre of music I listen too as well.

I also noticed the price of the magazine doesn't really affect a person making the decision to buy a magazine, but people focus on whos the artist is because that attracts them more.

The results for this question were as predicted. Again, it would be students and younger people who participated in the survey. and usually, younger people especially if unemployed, may not be able to spend over £1-£3 on a magazine, as there are magazines that can cost much more depending on if it includes any freebies. 

The colour scheme got the least votes for what would attract someone to buy a magazine, as usually, magazines can look attractive without an obvious colour scheme, but I think if it does have a colour scheme it just makes it look more professional and attractive as it looks tidier.

NEA; Audience Research/Analysis of results (Part 1)

This is my audience research and I had asked 60 people from ages 14-18 so I can get the top 2 most liked magazines out of the 6 magazines I had, which shows me Vibe magazine came first which tells me the most crucial feature my magazine needs to have is an artist as this is what attracted my audience the most. Nicki Minaj's colourful hair matching with the magazine makes the magazine feel like she is important rather than the cover lines or background.

NME came second which I thought was because of the image too. The magazine itself is very unique and unconventional because firstly the magazine is matching with the same design from top to bottom and there are 3 people rather then 1 main person. I think my audience likes unique features in a magazine. Lastly, the least favourite magazine was the Hip-Hip magazine this may be because the layout is too cramped and dark colours have been used which made it look unattractive.

From this research I want my magazine to be more image-based as that is more attractive.

NEA; Introduction/Market research

NEA; Research Rationale

On Prezi presentation I have discussed how I want to find out my audience research and market research.